Nutrition is foremost in the minds of most mothers and fathers -to-be. Most soon-to- be and new parents who adopt instead, carry out extensive research on the best possible ways to provide the best nutrition for their precious new baby.
Most new parents usually consider all nutrition options thoroughly, before they eventually make a final decision eventually.
Influence and advice is important to new mothers & care givers.
Mothers, sisters, grandmothers, Paediatricians, aunts, friends who are parents, neighbours, work colleagues, pharmacists are some of the likely folks to get consulted for advise by new parents or parents-to-be , on nutritional needs.
Professionals, relatives and friends always offer advice hoping that the parents would make the very best decision that would affect the health and wellbeing of their Child, general after carefully evaluating recommendations.
Making the correct choices that would favourably impact the baby’s growth. 
Breast feeding is the very best form of natural nutrition for children, which the majority would recommend without any hesitation. A good infant formula would be chosen by a mother or recommended by a paediatrician, only as an alternative if the mother cannot breast properly feed her baby due to a medical condition that would adversely affect the baby, or if she dies while giving birth.
Alternatively, if a mother decides to make an independent choice not to breast feed her baby due common reasons such as, substance abuse or work commitments she would opt choose an optional form of nutrition.
What influences the decisions that are made to choose alternatives nutrition over natural nutrition?
The most common choices are based on lifestyle, career related work life balance or sexuality. Most urban females are educated, employed, have a social life and live on their own. To be committed to a single relationship has become a constraint for the majority; as a result promiscuity is no longer prohibitive.
Should an unexpected conception take place compelling a woman to become a single parent? The individual would be forced to either offer the child for adoption or to provide day care for the child, in order to be employed to support a child. In such circumstances the parent would have no choice but to introduce the child to toddler milk, so that work commitments could be met.
The ideal target market for the product
Most heterosexuals could who cannot have children and resort for adoption through surrogates has to settle for alternative nutrition. Even homosexual couples who adopt children choose alternative nutrition product for their adopted kids.